Digital Journal has published an article featuring an interview with Ted Dhanik, president and CEO of engage: BDR. Titled “Ted Dhanik — Engage: BDR’s CEO on media buying vs. Facebook,” the article is a great introduction to the company’s products and services. It’s also a look at why the company is so successful at what they do.

In the article, Dhanik discusses why brands are better off going with engage: BDR for their CPC, display, and media buying needs instead of using a company like Facebook. He suggests that engage: BDR offers far more specialized technologies than Facebook and that when a brand goes through only one company (Facebook) they are “missing out on other potential traffic sources and customers.” Also in the article, Dhanik explains how his company is able to provide safe traffic.

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