Recently Ted Dhanink was interviewed by Performance Insider. He discusses pros and cons of full-service or self-service banner advertising. He also discusses mobile advertising and how it has changed the advertising industry. Ted also gives advice on optimizing your creative for better conversions and ROI, and how to control your loss by using RTB at the beginning of a campaign.
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You can also watch this on Youtube –> Ted Dhanik CEO of Engage:BDR on Mobile Marketing ROI