Ted Dhanik is an online media expert with extensive knowledge in the online advertising space. Ted writes about ad tech and marketing from Los Angeles, California, across most major industry publications. He combines his years of experience and keen insights to give a witty, informed take on online media trends.
A co-founder of engage:BDR, Inc. Ted serves as Chief Executive Officer overseeing strategic marketing, sales and business development, client relationship management, and content acquisition.
From 2003 – 2008, Ted was with MySpace.com developing strategic marketing initiatives. Working very closely with founders Chris DeWolfe and Tom Anderson, Ted was responsible for launching the brand in its infancy through a very specific combination of on- and offline campaigns. Also, Mr. Dhanik innovated business development at LowerMyBills.com in its early stages through acquisition by Experian, and was also an integral part of the early development and launch of the consumer lending program at NexTag Corporation.
Mr. Dhanik has worked for or been a partner at several other companies in business development, sales, and managerial positions, such as Xoriant Corporation, Atesto Technologies, Inc., Brigade Solutions, Beyond.com/Cybersource Corporation, and Merrill Corporation. Mr. Dhanik has a degree in Business Administration and Marketing from California State University at Hayward. Ted sits on the board or advises other tech startups such as Fighter, LottoGopher and Schizo Pictures, and is an active mentor at Los Angeles-based startup accelerator Start Engine.
Ted is passionate about remaining a thought leader in the industry. His writing is regularly published in publications including Ad Age and VentureBeat, and he contributes to industry standards and positive change, sitting on IAB committees including Anti-fraud Workgroup, Anti-malware Workgroup, Traffic of Good Intent Task Force, Programmatic Counsel, Digital Video Committee, Mobile Advertising Committee and Performance Marketing Committee.
Ted is also father of six pets. His dogs are Otoro, a micro-teacup Maltese, Willow, a Maltese, and Ebi, a Morkie. His cats are Pita, a shaded-silver Persian, Hefner, a creme-point Himalayan, and new addition, Miyagi, a chinchilla-silver Persian kitten.